UNICO vs. Hard Rock: Which All-Inclusive Should You Book?

So you’re scrolling through resorts and keep seeing UNICO vs. Hard Rock Hotels pop up. Both are stunning, both are all-inclusive, and both fall under the AIC family (meaning they know how to do luxury). But here’s the question: Which one is right for you?

Don’t stress! I’ve got the insider breakdown. Let’s compare them side by side so you can pick the right resort for you.

UNICO Vallarta Rooftop bar/pool

Unico vs. Hard Rock | The Vibe

• UNICO 20°87° – Chic, modern, and designed by women to feel more boutique than “cookie cuter resort” Think local art on the walls, craft cocktails, and a low-key luxe atmosphere.

• Hard Rock Hotels – Energetic, vibrant, and all about fun. Music memorabilia everywhere, entertainment that goes late into the night, and family-friendly options at certain locations.
  

Morgan says: If you’re looking for refined and romantic, go UNICO. If you want high-energy with more of a social scene, Hard Rock is your spot.

Unico vs. Hard Rock | Service & Inclusions

• UNICO – Every room category comes with a local host (your personal concierge). They’ll book spa treatments, give you the Insider tips on local things to do, stock your minibar with your favorites, and basically make you feel like royalty.

• Hard Rock – Guests rave about the Limitless Resort Credit program. Spa days, tours, golf, and more are included (with just a service fee).

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Morgan's take: UNICO = more personalized service. Hard Rock = more extras and activities included.

Unico vs. Hard Rock | Food & Drinks

• UNICO – Five restaurants with dedicated kitchens, rotating chefs, plus a strong focus on authentic cuisine. The cocktails? Truly next level.

• Hard Rock – Bigger variety across properties (steakhouses, Asian fusion, buffets, you name it). Drinks are solid, but the vibe leans more toward fun than foodie.

  
  

Foodies? You’ll be happiest at UNICO. Big groups or picky eaters? Hard Rock wins.

Unico vs. Hard Rock | Entertainment & Activities

• UNICO – Live music, cultural activities (like local art workshops and mixology classes), and wellness programming. Nights are lively but not “spring break wild.”

• Hard Rock – Headliner shows, themed parties, and poolside DJs. Definitely a stronger nightlife scene, especially in Punta Cana and Riviera Maya.

  
  

If nightlife is your love language, go Hard Rock. If you’d rather sip mezcal in a chic lounge, go UNICO.

Unico vs. Hard Rock | Weddings & Romance

• UNICO – Known for stunning, modern-chic weddings. Their decor and attention to detail make every event look like it belongs in a bridal magazine. Perfect for couples who want romance with personality.

• Hard Rock – A powerhouse for big weddings. Tons of customizable packages, big venues, and entertainment that works well for groups. Great if you want a lively wedding weekend.

  
  

Unico vs. Hard Rock | Cost

• UNICO – A 5-night stay for two adults averages $3,800–$4,500, depending on season and room type.

• Hard Rock – A 5-night stay for two usually runs $3,200–$4,200. Families and groups can sometimes score better deals thanks to their promotions.

Hard Rock Punta Cana

So… Which Should You Book?

• Book UNICO 20°87° if: you’re a foodie, a couple looking for romance, or you want a boutique-feel luxury getaway with a heavy dose of culture.

• Book Hard Rock if: you’re traveling with a group, want a big wedding, love nightlife, or want a vacation that’s as high-energy as it is inclusive.

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At the end of the day, you can’t lose. It just depends on your vibe. And lucky for you? I can help you figure that out and snag the best deal while I’m at it. 😉

Ready to pick your resort but want a little insider guidance? That’s literally what I do so let’s get your trip locked in. Set up a call to talk options or fill out my quote form if you have an idea of what you want!